Manufacturer Details Sassimals golden bear toys


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Sassimals golden bear toys


Its time to Sass is up with the latest dancing craze, cue the Sassimals!

About Us

Over 40 years Golden Bear have earned the reputation of producing High Quality, safe and reliable children’s toys that please parents and children alike. When you purchase a Golden Bear toy you can be assured that it meets the highest safety standards and that your children will be inspired.

In this section you can read all about our company and the team that make it happen!

Trademark & Copyrights

Golden Bear Products Limited respects the intellectual property of others. All other trademarks and copyrights remain sole ownership of their rightful owners/licensees.

In The Night Garden - TM © DHX - RD Worldwide Limited. Licensed By DHX-RD Worldwide Limited. All Rights Reserved.

Twirlywoos - TM DHX Worldwide. © 2015 Ragdoll Productions Limited/DHX Worldwide.

Hey Duggee - TM and © Studio AKA Ltd 2014. Licensed by BBC Worldwide.

Something Special - TM and © BBC 2004. Licensed By BBC WW Ltd.

Woolly & Tig - © 2014 Tattiemoon Ltd. All Rights Reserved.

Henry Hugglemonster - © Disney - Visit

Forever Friends - © Hallmark Cards PLC. Forever Friends is a trademark of Hallmark Cards PLC.

Peppa Pig - © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003.

CBeebies - CBeebies Word Mark and Logo are Trademarks of the British Broadcasting Corporation and are used under Licence.  CBeebies Logo © BBC 2002.

Sooty - © 2013 Tivoli Media Ltd

V-Dubs - © Volkswagen 2014. Officially Licensed by Volkswagen.

JCB - © J. C. Bamford Excavators Limited 2014

Go Mini - The MINI logo and Mini word mark and model designation are trademarks of BMW AG and are used under license. 


Quality and Safety

Quality and Safety

Quality and safety in the design and manufacture of our products is Golden Bear's top priority. We ensure that each product carries the British Toy and Hobby Lion Mark, which tells consumers they can be certain that a toy is safe and that it conforms to all relevant safety standards and codes of conduct.

The timeline below shows the steps taken during the product development process to ensure the highest quality is achieved.

  1. A member of our team creates a new and exciting idea for a toy, inspired by anything from a cartoon to a live animal or just their imagination!
  2. The idea is relayed to the design department and the toy is developed in-house as a prototype
  3. Either the creator of the character or the customer approves the prototype but this can take some time, as every detail has to be perfect!
  4. The approved prototype is then sent to the factory and the right tools for the job are made.
  5. Manufacturing begins and rigorous testing and inspections are carried out to ensure the integrity and quality of the toy.
  6. Once they toy has passed inspection it is given a Lion Mark and CE Mark to show the highest standards of quality and safety have been adhered to.
  7. Each toy is individually packaged and labelled to keep it in pristine condition.
  8. An independent 3rd party audit inspection is carried out on all goods before they leave the factory to double check the quality of the toy.
  9. A box is filled with 6 individual toys and then a container filled with hundreds of boxes!
  10. The container is shipped back to the UK and transported to our Telford warehouse.
  11. All products are inspected on arrival and distributed as soon as possible to our customers. The toys arrive with our customers who will unpack them and put them in their shop.
  12. The toy is bought as a present, gift or impulse purchase and this is where its life really begins!