Marvel

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oy Biz, Inc. (later known as Marvel Toys) was a toy manufacturer, originally founded in Montreal, Quebec as Charan Toys. The company is best known for holding the Marvel Comics toy license from 1990 to 2006. Marvel Entertainment licensing agreement to HasbroIn January 2006, Marvel Entertainment signed a five-year licensing agreement with Hasbro Inc. for $205 million, giving Hasbro the right to make toys and games based on Marvel Comic licenses. As a result of this, Marvel Entertainment prematurely terminated its agreements with Toy Biz Worldwide Ltd, by a year.