DZNR-YuMe

The creatively named DZNR (pronounced “Deeziner”) collectible series sets itself apart as a never-seen-before collectible toy for design-inspired fans.

Each product is uniquely individual and distils all the features that made the IP popular in the first instance, condensing it into an on-trend art collectible toy that is free-standing; the attention to detail sets DZNR apart with the colours, textures and aesthetic feel of each product. The fabrics used (PVC leather, minky, metallic etc.) through to the embroidery and print design (glow-in-the-dark, collages, 3D accessories etc.) are unique and offer endless possibilities to the DZNR series. The creatives at YuMe have developed a range which is hugely versatile – unique designs with opening to reveal hidden surprises, others featuring split art-designs while champion golden age IPs, have add-on’s and sometimes are a line of a limited edition.  

The DZNR packaging has been given an equally high level of creative focus to ensure it literally pops-out on-shelf to consumers.  With the product visible through the box, the art-design theme is carried through onto the exterior packaging which includes box numbering, featuring bold, large script, with the use of a strong primary colour palette that replicates the creative style of product.